
MORE FROM LESS
From the coauthor of theĂ New York TimesĂ bestsellerĂ The Second Machine Age, a compelling argumentââŹâmasterfully researched and brilliantly articulatedââŹâthat we have at last learned how to increase human prosperity while treading more lightly on our planet.
Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, fouling the air and water, and endlessly digging out resources. Since the first Earth Day in 1970, the reigning argument has been that taking better care of the planet means radically changing course: reducing our consumption, tightening our belts, learning to share and reuse, restraining growth. Is that argument correct?
AbsolutelyĂ not. InĂ More from Less,Ă McAfee argues that to solve our ecological problems we donââŹâ˘t need to make radical changes. Instead, we need to do more of what weââŹâ˘re already doing: growing technologically sophisticated market-based economies around the world.
How can he possibly make this claim? Because of the evidence. AmericaââŹâa large, high-tech country that accounts for about 25% of the global economyââŹâis now generally usingĂ lessĂ of most resources year after year, even as its economy and population continue to grow. WhatââŹâ˘s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.
What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that havenââŹâ˘t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall,Ă More from LessĂ is a revelatory, paradigm-shifting account of how weââŹâ˘ve stumbled into an unexpectedly better balance with natureââŹâone that holds out the promise of more abundant and greener centuries ahead.
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From the coauthor of theĂ New York TimesĂ bestsellerĂ The Second Machine Age, a compelling argumentââŹâmasterfully researched and brilliantly articulatedââŹâthat we have at last learned how to increase human prosperity while treading more lightly on our planet.
Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, fouling the air and water, and endlessly digging out resources. Since the first Earth Day in 1970, the reigning argument has been that taking better care of the planet means radically changing course: reducing our consumption, tightening our belts, learning to share and reuse, restraining growth. Is that argument correct?
AbsolutelyĂ not. InĂ More from Less,Ă McAfee argues that to solve our ecological problems we donââŹâ˘t need to make radical changes. Instead, we need to do more of what weââŹâ˘re already doing: growing technologically sophisticated market-based economies around the world.
How can he possibly make this claim? Because of the evidence. AmericaââŹâa large, high-tech country that accounts for about 25% of the global economyââŹâis now generally usingĂ lessĂ of most resources year after year, even as its economy and population continue to grow. WhatââŹâ˘s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.
What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that havenââŹâ˘t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall,Ă More from LessĂ is a revelatory, paradigm-shifting account of how weââŹâ˘ve stumbled into an unexpectedly better balance with natureââŹâone that holds out the promise of more abundant and greener centuries ahead.











